Insights and ideas: SEO

If you work in the web design industry you’ve probably heard this one before: “people have shorter attention spans than ever before, so the content you create should be short and easily-digested. It’s all about going viral”.

The web design industry never stands still and digital agencies like us are constantly adapting to make sure we deliver the latest and greatest websites. I personally love the fast-paced, dynamic environment but it does come with risk. If you are not in the digital world day in and day out, or fail to keep up with the progress, it is very easy to fall into a web design trap. Here are my top 5 web design traps I see companies and agencies alike falling into.

If I asked you how your website was performing, what would you tell me? If that question elicits a sense of panic, a blank stare or an empty head then this blog could be exactly what you need.

Search Engine Optimisation (SEO) is very often referred to as some sort of dark art. The web design industry is full of myths and exaggerations about SEO, and for the uninitiated, it can incredibly confusing. All this talk of algorithms, backlinks and tags only really serves to blur the picture and perpetuate the belief that you should be employing wizards to do your website’s SEO.

Your website should be designed for people, like Janet in HR, or Alan from an investment bank, or maybe even Elena the CEO. Giving a face to your audience helps make decisions and guide a design - always keeping the user in mind. Find out how to utilize audience personas.

This is my first week at Bigger Picture, well, actually in the digital industry. This article is an overview of what I have learnt about on-site SEO. I hope you find it as interesting as I have.